Seminar | Build, Manage, and Scale with MarTech: A PMP Holder Perspective
| Date: | 27 May 2026 |
| Time: | 19:00 – 21:00 |
| PDU: | 2 |
| Speaker: | Mr. Carri Yeung |
| Language: | English |
| Fee: | PMI HK Member: HKD 180 Non PMI HK Member: HKD 280 |
| Registration: | Online Registration & Payment |
| Remarks: | Seminar Format: Online via Zoom Please contact PMI HK admin at admin@pmi.org.hk or 2784 1880 |
Objectives
This event aims to empower PMP-certified professionals, or those interested in working in MarTech, with practical frameworks and strategic insights to enhance project execution and marketing performance.
Participants will explore how PMBOK principles align with marketing strategy and tactical implementation, understand the 4Rs framework and the customer decision journey, and apply funnel-based thinking to optimize results.
Additionally, the session will analyze the evolving MarTech landscape and guide attendees in selecting the most suitable tools to build, manage, and scale successful marketing technology projects with measurable business impact.
Speaker Bio
 | Mr. Carri Yeung |
Mr. Carri Yeung is an experienced marketing technology professional who has worked at multiple marketing technology startups and a 4A agency. He has assisted Fortune 500 companies in driving cross-border marketing strategies and digital transformation.
In addition, Mr Yeung has generously served in a number of public service roles and as guest speaker for institutions, associations, and media outlets.
