Leading an Effective ICT Product Development – The Agile-Scrum Way with Design Thinking Mindsets

Online Registration & Payment

Date: 11 July 2020 (Day 1)
18 July 2020 (Day 2)
Time: 9:30am – 5:30pm
Venue: TBC
PDU: 14
Instructor: Mr. Raymond Wong
Fee: PMI HK Member: HKD 3,600
Non-PMI HK Member: HKD 4,200


Have you ever led an ICT related product development project with only high-level and uncertain product feature requirements? If that is not challenging enough, you also face a drop-dead schedule, where time-to-market is critical and multiple short releases are of big advantage. How do you gain confidence that your project will be properly managed with quality outcomes that satisfy the end users? This unique course is designed for Business Leaders, Product Owners, Project Managers, Business Analysts and Business Representatives who are looking for techniques beyond traditional heavy-weight approach in requirements development. In this intensive 2-day course, your instructor will explain the processes and techniques of Agile-Scrum approach with Design Thinking mindsets, and why this combination will improve your project outcomes. This course carries 14 PDUs which can be used to meet part of your PMP or PMI-ACP or PMI-PBA re-certification PDU requirements.

Course Content

Part I: Agile Approach in Managing Projects
Part II: Project Development with Agile-Scrum Approach
Part III: Overview of Design Thinking Approach in ICT Product Development
Part IV: Business Analysis in Agile-Scrum with Design Thinking Mindsets

  • Project / product Situation Statements, Vision & Business Value Delivery
  • Knowing Your Target Customer – Persona
  • What does the customer want – Product Feature by Persona
  • Business Value Based Prioritization – Kano Model
  • Develop Product Roadmap with Kano Model
  • Describe Features using User Story format
  • Progressively elaborating the requirements – Decompose User Stories into Child User Stories
  • Formation of Product Backlog & iteration Planning
  • User Story Details with Acceptance Criteria for Implementation


  • Those who are interested in applying light-weight Agile-Scrum process to be flexible in adapting business changes during product development and be successful in creating innovative products
  • Those who are interested in combining the Design Thinking with Agile-Scrum approach to come up with features that delight customers
  • PMPs / PMI-ACPs / PMI-PBAs aiming at gaining PDU


  • Interactive classroom instruction
  • Class open discussion and mini exercises
  • Practice Examination Questions, Answers and Explanations

Instructor’s Profile – Mr. Raymond Wong, Past-President, PMIHK

Being a seasoned executive and project director with expertise in ICT Technology, Raymond understands the significance of professional project management, business analysis, technical development methods and how these competencies are increasing importance to an organization. Raymond has over 30 years of IT experience with leading edge corporations. He has held senior positions such as Managing Director, General Manager, and Principal Consultant of leading-edge technology and system integration firms in Canada, Hong Kong and China. Raymond is very passionate about the professionalism in Project Management, Agile Approach & Business Analysis. He was one of the founders of the Project Management Institute (PMI), Hong Kong Chapter in 1997 and has been serving as an Executive Committee Member of the Hong Kong Chapter from 1997-2013. He is the Past President of PMI Hong Kong Chapter. Currently, Raymond is managing his own consultancy business.