Oct Seminar: AI-Empowered Design Thinking for Effective Project Management
| Date: | 9 October 2025 |
| Time: | 19:00 – 21:00 |
| PDU: | 2 |
| Speaker: | Mr. David Chung, Managing Partner, InnoEdge Consulting Ms. Florence Lam, Principal Consultant, InnoEdge Consulting Mr. Michael Tong, Principal Consultant, InnoEdge Consulting |
| Language: | English |
| Fee: | PMI HK Member: HKD 180 Non PMI HK Member: HKD 280 |
| Registration: | Online Registration & Payment |
| Remarks: | Seminar Format Online via Zoom Please contact PMI HK admin at admin@pmi.org.hk or 2784 1880 |
About Topic:
The AI-Driven Design Thinking Method (DT3.0) represents a new era in how organizations manage innovation projects. It integrates the exploratory and human-centered mindset of Design Thinking with the discipline and structure of Project Management (PM). While Design Thinking accelerates creativity through immersion, ideation, and prototyping, Project Management ensures rigorous planning, execution, monitoring, and closure. When combined, these two approaches provide a robust framework that balances creativity with control — reducing uncertainty while fostering innovation.
Reference: de Salles Canfield, D., Moreira, M., & Bernardes, S. (2021). Design Thinking Project Management framework. Estudos em Design, 29(3).
By embedding AI capabilities into this synergy, project leaders can achieve unprecedented efficiency and impact. AI-powered tools strengthen Design Thinking phases by analyzing market signals, generating personas, and optimizing prototypes, while supporting Project Management functions with real-time data tracking and predictive insights. The result is a seamless integration of problem exploration and project execution, where breakthroughs are created faster, decisions are backed by reliable analytics, and outcomes are strategically aligned with both performance and ESG goals.
Objectives:
- Accelerated Innovation Delivery: Experience how blending Design Thinking with Project Management, supported by AI tools, can shorten the innovation cycle by up to 94%, transforming ideas into outcomes with speed and confidence.
- Smarter, Data-Driven Decision Making: Learn to combine AI-powered insights (e.g., market analysis, sentiment tracking) with structured project management practices to achieve up to 90% accuracy in identifying demand and aligning initiatives with business goals.
- Sustainable Impact through Alignment: Understand how to integrate ESG goals into the project lifecycle, ensuring that innovation initiatives deliver measurable business value while advancing social and environmental outcomes.
- PMI updates and speaker intro by PMI VP Programs
- Presentation by the Speakers
- Overview of AI Design Thinking for Project Management
- Case Study (1)
- Case Study (2)
- Recap and Call to Action (How to practice in the daily work)
- Q&A by the Speakers and attendees
About Speakers:
 | Mr. David Chung, Managing Partner, InnoEdge Consulting |
Mr. Chung is an internationally recognized thought leader in innovation management and Design Thinking. He has spearheaded over 100 business transformation projects and delivered more than 600 innovation management programs across Asia. As the author of three international publications, he has several publications on how Hong Kong enterprises achieved measurable business impact through innovation initiatives.
Academic and Professional Qualifications (and Appointments):
- Certified Design Thinking Facilitator
- Certified Innovation Professional (Level 4)
- Certified Sustainable Development Planner
- Certified Lean Leader for Service
- Assessor of Design Thinking Facilitator Examination, DesignThinkers Academy
- External Examiner of Design Thinking Program of Vocational Training Council
- Advisory Council Member, Harvard Business Review
- Distinguished experts, Guangdong University of Science and Technology
 | Ms. Florence Lam, Principal Consultant, InnoEdge Consulting |
Ms. Lam is a seasoned Design Thinking project facilitator with extensive experience in designing and delivering innovation programs for leading global banks, including J.P. Morgan, Bank of America, Morgan Stanley, HSBC, and DBS.
Academic and Professional Qualification (and Appointments):
- Certified Design Thinking Facilitator
- PAP and speaker for HKIB Certified Banker Program
- Master of Science in Psychology and Neuroscience in Mental Health, King’s College London
- Master of China Law, China University of Political Science and Law
 | Mr. Michael Tong, Principal Consultant, InnoEdge Consulting |
Mr. Tong is a strategist, marketer, and innovation facilitator with over 30 years of leadership experience spanning technology, telecommunications, consumer markets, and business (B2B) services. After a distinguished tenure as General Manager of GTM Product Management at Motorola, he now leverages his expertise to empower innovators and drive measurable business impact.
Academic and Professional Qualification (and Appointments):
- Certified Design Thinking Facilitator
- Guest Lecturer, The University of Hong Kong (HKU ICB)
- Former Chief Marketing Officer, RaceFit International
- Former Strategy Advisor, ABSG International Sports Technology Group
- Former General Manager of GTM Product Management, Motorola Mobile Devices Greater China
