Date: 3 December 2020 (Thursday)
Time: 7:00pm – 9:00pm
PDU: 2 (Technical Stream: 1, Strategic & Business Stream: 1)
Speaker: Dr. Di Fan
Language: English
Fee: PMI HK Member: HKD 180
Non PMI HK Member: HKD 280
Status: Register Now
Remarks: As a prevention measure against the spread of COVID-19, The seminar will be delivered online with Zoom (Guideline). Please contact PMI HK admin at admin@pmi.org.hk or 2784 1880

Seminar on “Omni-Channel Strategy In Fashion Industry: Project Management Implications” 

About the Topic:

Omni-channel strategy is an emerging marketing and retailing strategy that integrates physical store, social media, mobile commerce and emerging technologies. The strategy aims to create new value and shopping experience to nowadays customers. Despite the potential benefits of adopting omni-channel strategy is attractive, there are risks and challenges in its implementation in fashion industry, which calls for the expertise of project management professionals. In this seminar, I will share on:

  • The modern view of distribution channels.
  • The concept of omni-channel strategy.
  • The potential merit of adopting omni-channel strategy.
  • Risks and challenges of omni-channel strategy implementation: implications for project management.

About the Speaker:

Dr. Di Fan is currently an Assistant Professor in Fashion Business at the Hong Kong Polytechnic University. Before joining PolyU, he was an Assistant Professor at Macau University of Science and Technology (MUST, 2015-2018) and Senior Lecturer (Level C of Australian system) at the Australian National University (ANU, 2019-2020). He is a researcher in the area of sustainable operations management, e-business, buyer-supplier relations and project management.

He has received several research awards including the IACMR 2017 Presidential Award of Responsible Research, 2018 Bank of China (Macau) research excellence award and 2020 Jack Meredith Best Paper Award of Journal of Operations Management. His research findings were featured by The Guardian, Vogue Business, The Sydney Morning Herald, The Age (Melbourne), Brisbane Times, Yahoo! UK, UCLA Anderson review, Macao Daily, etc.

In his capacity as a Senior Lecturer at the Research School of Management, The Australian National University, he served as the program leader of Master of Project Management. We had worked closely with the PMI Canberra Chapter to promote the institute among the graduate students in his master program.


Remarks: Please fill in the required information and submit. A confirmation letter will be sent on 30th November 2020 (Mon) to all successful applicants. If you have any inquiries, please contact us at 2784 1880.

Reminder: As a courtesy, audiences are recommended to stay till the end of the seminar. PMI Hong Kong Chapter may consider not issuing PDUs to members if their attendance is less than 75% of the session.